Dopamine
Gloss

A high-gloss pastel dreamscape where everyday objects transform into iridescent, glitter-drenched art pieces, merging surreal fantasy with luxury pop culture.

Research

In recent years, ad campaigns have shifted toward dopamine-driven visuals — think bright pastels, surreal realism, and high-gloss textures — to break through content fatigue. Pinterest’s 2024 trends report highlighted a +75% rise in “pastel maximalism” searches, while TikTok’s “#dopaminedressing” tag hit over 625M views, proving consumers are actively seeking joy-inducing aesthetics. Brands like Gucci, Coach, and Fenty Beauty have leaned into candy-colored surrealism for social campaigns, creating instantly shareable, thumb-stopping content that doubles as brand art. This style thrives on aesthetic commerce, where the look is the hook — making it perfect for digital-first audiences.

DEVELOPMENT

The collection was curated by identifying visual markers consistent with high-performing surreal product ads — iridescence, pastel gradients, exaggerated shine, whimsical object transformation, and pop culture nods. Each image elevates a familiar object (e.g., animals, food, accessories) into luxury fantasy art, using a consistent pastel–neon color spectrum and polished product-lighting approach. The goal was to blend escapist playfulness with premium-level finish, ensuring adaptability across fashion, beauty, tech, and lifestyle categories.

Unsplash

KEY THEMES

The collection centers on iridescent fantasy, where holographic sheens, rainbow reflections, and glitter finishes transform everyday items into objects of desire. Each piece embraces everyday object transformation, reimagining familiar forms as luxury collectibles through surreal design choices. The palette leans into dopamine pastels, delivering mood-boosting candy colors that instantly captivate, while pop luxury merges street-level playfulness with the refined polish of high-end editorial styling. Underpinning it all is a layer of whimsical surrealism, placing objects in unexpected, dreamlike contexts that make them both visually striking and culturally shareable.

MARKET FIT

Perfect for fashion, beauty, accessories, tech gadgets, food & beverage, and luxury lifestyle brands targeting digital-first consumers who share aesthetically pleasing imagery as part of their identity. This aesthetic thrives in social-first campaigns, product drops, limited editions, influencer collaborations, and experiential retail activations. It’s particularly effective in Instagram Reels, TikTok loops, Pinterest ads, and digital OOH placements, where stopping power is critical.