Year
Category
Audience
July 1, 2025
Summer Nostalgia
Summer Nostalgia captures the warmth of carefree days, blending 35mm film textures, golden hour light, and unfiltered joy to evoke the emotional pull of shared memories and sun-soaked freedom.
Research
Nostalgia marketing has seen a major resurgence, with 75% of consumers saying they are more likely to buy from a brand that evokes nostalgic feelings (Source: HubSpot). As social platforms shift toward lo-fi, emotionally resonant content, brands are embracing storytelling rooted in authenticity and memory. Google Trends shows a sustained rise in searches for “film photography” and “vintage summer,” while Gen Z and Millennials increasingly engage with retro visuals that feel raw and relatable. This emotional approach builds trust and taps into the desire for simpler, more joyful times—making it a powerful tool connection and conversion.
DEVELOPMENT
Nostalgia marketing has seen a major resurgence, with 75% of consumers saying they are more likely to buy from a brand that evokes nostalgic feelings (Source: HubSpot). As social platforms shift toward lo-fi, emotionally resonant content, brands are embracing storytelling rooted in authenticity and memory. Google Trends shows a sustained rise in searches for “film photography” and “vintage summer,” while Gen Z and Millennials increasingly engage with retro visuals that feel raw and relatable. This emotional approach builds trust and taps into the desire for simpler, more joyful times—making it a powerful tool connection and conversion.
KEY THEMES
This collection revolves around themes of connection, freedom, youth, and sensory memory. Whether it’s melting popsicles, sandy toes, or blurry laughter at golden hour, the imagery centers on real-life micro moments that spark emotion. There's a throughline of joy, warmth, and belonging—showcasing people, food, nature, and play in a way that’s both aspirational and deeply grounded. These themes offer a nostalgic escape while staying visually modern and versatile for brand storytelling.
MARKET FIT
Perfect for lifestyle, travel, fashion, wellness, and CPG brands, this collection aligns with audiences seeking emotional storytelling and relatability. It speaks especially to Gen Z and Millennials who value authenticity, intimacy, and analog aesthetics. Brands targeting summer campaigns, social content, or product launches that tap into memory, warmth, or joy will find this kit highly adaptable. It’s ideal for companies that want to evoke feeling, not just visuals—creating ads that linger longer and connect deeper.
